THE FUTURE IS WELL - HEALTH FIRST
I played a key role in shaping the new Health First brand, building upon the strong visual foundation established by Contrast & Co. As Senior Graphic Designer, I provided art direction for all print and digital assets, both internally produced and by external vendors. I spearheaded the conceptualization and execution of a diverse range of materials, encompassing digital ads, social media content, internal videos, outdoor advertising, website design, building signage, newsletters, dynamic presentations, and Microsoft templates.
Storyboard illustration for a company event
Resume
EXPERIENCE
- UX/UI Designer - CTG
- Senior Graphic Designer - Health First
- Director Of Community Services - City of Cape Canaveral
- Multimedia Specialist - Central Dynamics (Cendyn)
- Designer - Ripley's (Believe It or Not!) Entertainment
- Course Director, Portfolio Creation - Full Sail University
- In-house Designer - UBS Wealth Management Americas
- International Exchange Lecturer - Design College Australia
- Adjunct Professor - Eastern Florida State College
- Guest Instructor - Fry/Hammond/Barr
- Designer - UCF Digital Media
SKILLS
- UX/UI Design
- Art Direction
- Multimedia Design
- Website Design
- Project Management
- Community Engagement
EDUCATION
- University of Florida — Master of Arts in Mass Communication with a concentration in Public Interest Communication
- University of Florida — Graduate Certificate in Global Strategic Communications
- Accenture — Certificate in Digital Skills: User Experience
- University of Central Florida — Bachelor of Fine Arts in Graphic Design
VIRTUAL VISIT CAMPAIGN - HEALTH FIRST
In 2021, I spearheaded the development of an interim brand refresh for Health First to bridge the gap until a comprehensive rebranding initiative could be launched. This refresh aimed to modernize the existing brand identity while maintaining core elements for optimal brand recognition. The Virtual Visits campaign, still visible across Brevard County and online, exemplifies this successful approach.
COVID-19 CAMPAIGN & STYLE - HEALTH FIRST
In 2020, I lead the design of a clear and engaging COVID-19 communication style for Health First across all internal and external channels. This approach prioritized user-friendly messaging delivered in a bright and uncomplicated manner. The leveraged colors and recognizable icons ensured consistency and effectiveness across various platforms, including billboards, social media, flyers, webpages, and signage.
COVID-19 Protect Brevard webpage
PUBLISHING WORK - RIPLEY'S BELIEVE IT OR NOT!
At Ripley's Believe It or Not!, I spearheaded the art direction, production, and conceptualization of engaging publications across various formats. My contributions included captivating children's books, informative adult titles, and eye-catching tradeshow booth designs, all fueling the brand's signature sense of wonder and fun.
EBOOK ANIMATIONS - RIPLEY'S BELIEVE IT OR NOT!
For this project, I brought children's ebooks to life with a series of playful animated GIFs. Each GIF featured a surprise animal reveal! Crates would slide across the screen, creating anticipation, before exploding in a burst of color to reveal a charming animal like a dog, duck, elephant, or bunny, complete with a silly speech bubble.
THE DECADE AHEAD - UBS
In 2010, I played a key role in developing a dynamic website and a series of rich media Flash banners for UBS to promote their "The Decade Ahead" event. This project remains a personal highlight, pushing the boundaries of HTML and Flash technology at the time. It fostered invaluable problem-solving and time-management skills that continue to benefit me today.
WEBSITE REDESIGN - CITY OF CAPE CANAVERAL
During my time with the City of Cape Canaveral, I championed accessibility and inclusion by leading the website redesign. This initiative prioritized a user-friendly experience for all visitors, ensuring compliance with ADA standards. Utilizing the Revize platform, I facilitated community engagement to shape a website that is both informative and accessible.
SPOOKY FACIAL TISSUE BOXES - KLEENEX
Always eager to explore new creative avenues, I tackled a series of spooky Halloween-themed Kleenex box designs. While these are speculative pieces, I poured my passion for illustration into every detail.
Snake facial tissue box
Werewolf facial tissue box
Spooky facial tissue boxes mocked-up