ART DIRECTION ● UX/UI ● STRATEGY ● HTML ● PRINT
NEW BRAND & THE FUTURE IS WELL - HEALTH FIRST
I was proud to be a part of the new Health First brand and to expanded on the visual foundation laid by Contrast & Co. My role as the Sr. Graphic Designer was to provide art direction for print and digital pieces produced in-house and by vendors. Additionally, I was responsible for the conceptualization and production of a wide range of deliverables including digital ads, social media content, internal videos, outdoor advertisements, webpages, building signage, newsletters, dynamic PowerPoint presentations, and Microsoft templates.
First Flight air ambulance concept
Storyboard illustration for a company event
VIRTUAL VISIT CAMPAIGN - HEALTH FIRST
In 2021, I created an interim style to refresh the Health First brand until a larger rebranding project was launched. The style simplified the existing brand into something more modern but left it recognizable as to not impact brand recognition. The samples included are from the Virutal Visits campaign, which can still be seen across Brevard County and online.
MODERN WORKPLACE VIDEO GRAPHICS - HEALTH FIRST
As we all pivoted to working from home, I was asked to create graphics for a video explaining the benefits of the "Modern Workplace." These benefits were working from anywhere (e.g. space) and using the intranet search feature to find files on the shared drive.
This represents working from anywhere
This represents searching for your files on the intranet
COVID-19 CAMPAIGN (STYLE) - HEALTH FIRST
In 2020, I created a COVID-19 style for internal and external communications for Health First. My approach was to create an uncomplicated and bright way to share easy-to-follow messaging. The colors and recognizable icons worked well in print and digital environments including billboards, social media posts, flyers, webpages, and signage.
COVID-19 Protect Brevard webpage
PUBLISHING WORK - RIPLEY'S BELIEVE IT OR NOT!
Work for Ripley's included multiple books for both children and adults, as well as tradeshow booth designs. My role included art direction, production, and conceptual mock-ups for future publications.
EBOOK ANIMATIONS - RIPLEY'S BELIEVE IT OR NOT!
I created a series of animated gifs for children's ebooks for this project. Crates slide across the screen, and after exploding, the animal was left on top with a silly speech bubble. Other animals included a dog, duck, elephant, and bunny.
THE DECADE AHEAD - UBS
Back in 2010, I created a custom HTML website and series of rich media Flash banners for UBS that showcased an event called The Decade Ahead. To this day, this project remains one of my favorite. It was an eye-opener about problem-solving, time management, and at the time pushed the limits of HTML/Flash technologies.
WEBSITE REDESIGN - CITY OF CAPE CANAVERAL
While working for the City of Cape Canaveral I was responsible for the visitor experience and maintenance of the city's website. Through community engagement, I lead the redesign of the city website to a more user-friendly and ADA-accessible experience using the software Revize.
SPOOKY FACIAL TISSUE BOXES - KLEENEX
A series of three Kleenex boxes with a spooky Halloween theme. Although these designs are spec work I loved every part of illustrating them.
Snake facial tissue box
Werewolf facial tissue box
Spooky facial tissue boxes mocked-up
Resume
EXPERIENCE
- Senior Graphic Designer - Health First
- Director Of Community Services - City of Cape Canaveral
- Multimedia Specialist - Central Dynamics (Cendyn)
- Designer - Ripley's (Believe It or Not!) Entertainment
- Course Director, Portfolio Creation - Full Sail University
- In-house Designer - UBS Wealth Management Americas
- International Exchange Lecturer - Design College Australia
- Adjunct Professor - Eastern Florida State College
- Guest Instructor - Fry/Hammond/Barr
- In-House Designer - Disney Design Group
- Designer - UCF Digital Media
SKILLS
- Art Direction
- Strategy
- Multimedia Design
- HTML/CSS
- Communication
EDUCATION
- University of Florida — Master of Arts in Mass Communication with a concentration in Public Interest Communication (Anticipated graduation 2024)
- University of Central Florida — Bachelor of Fine Arts in Graphic Design
- Executive Leadership Institute (ELI) — Brevard County, FL